Frase is a cloud-based SEO and content creation tool designed to streamline the process of producing search-optimized content. It analyzes the top search engine results pages (SERPs) for a given query and extracts key topics, questions, and statistics that competing pages cover. Users can generate structured content briefs from this research, use an integrated AI writer to draft or expand content, and then score and optimize their documents against competitor benchmarks. The platform includes a document editor where writing, research, and optimization happen in a single workspace. Frase also surfaces commonly asked questions from sources like Reddit, Quora, and Google's People Also Ask, helping writers address user intent. It is used by content marketers, SEO specialists, and agencies to reduce research time and improve the relevance and ranking potential of published content. An optional SEO add-on provides additional keyword and SERP analytics capabilities.
Target audience and deployment
- Solo / Freelancer
- Startup
- SMB
- Mid-market
- Cloud
Key features
Use cases
- Research SERP competitors for a target keyword
- Generate structured content briefs
- Write AI-assisted content drafts
- Optimize existing content against competitors
- Identify questions and user intent signals
- Manage content workflows for teams
Best for
- SEO specialists who need to produce search-optimized content faster using SERP-driven research
- Content marketers who need to brief writers with structured, data-backed outlines
- Freelance writers who need to research and draft SEO articles efficiently in one tool
- Content agencies who need to scale content production while maintaining topical relevance
- In-house marketing teams who need to audit and improve existing content against competitor benchmarks
Integrations
Analytics & BI
Google Search Console
Marketing
WordPress