Launched in 2004
Free trial
Free version

Gupshup is a conversational engagement platform that allows businesses to create, deploy, and manage AI-driven chatbots and virtual agents across more than 30 messaging channels, including WhatsApp, SMS, RCS, Instagram, and voice. The platform provides tools for building conversational flows, automating customer interactions, and running marketing campaigns through messaging. Gupshup offers an AI agent builder that enables businesses to design agents capable of handling customer support, lead generation, commerce transactions, and marketing outreach without requiring deep technical expertise. It also provides APIs for developers to integrate messaging capabilities into existing applications. The platform is used across industries such as banking, retail, healthcare, and travel to automate customer journeys and improve engagement. Gupshup supports both no-code and low-code approaches, making it accessible to business users as well as developers. Its infrastructure handles billions of messages per month globally.

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Target audience and deployment

  • SMB
  • Mid-market
  • Enterprise
  • Cloud
  • API

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Key features

AI Agent BuilderMulti-channel messaging (WhatsApp, SMS, RCS, Instagram, Voice)Conversational flow designerWhatsApp Business APICampaign managerLive agent handoffNatural language processing (NLP)Analytics and reporting dashboardNo-code bot builderMessaging APIsCustomer segmentationMultilingual support

Use cases

  • Automate customer support across messaging channels
  • Run conversational marketing campaigns
  • Generate and qualify leads through chat
  • Enable conversational commerce
  • Build and deploy AI agents for business workflows
  • Integrate messaging APIs into existing applications

Best for

  • Customer support teams who need to automate high-volume query resolution across messaging channels
  • Marketing managers who need to run interactive conversational campaigns on WhatsApp and SMS
  • Developers who need to integrate multi-channel messaging APIs into business applications
  • Enterprise businesses who need to deploy AI agents for customer engagement at scale
  • Retail and e-commerce brands who need to enable end-to-end conversational commerce experiences

Integrations

Automation platforms

Zapier

Communication

WhatsApp, Slack

CRM & sales

Salesforce, HubSpot, Zoho CRM

AI models included

OpenAI

Analytics & BI

Google Analytics

E-commerce

Shopify

Customer support

Zendesk, Freshdesk

Other

Google Business Messages, RCS