Icons8 provides a comprehensive library of design assets including icons, illustrations, stock photos, and music, alongside a suite of AI-powered tools. The platform offers over one million icons across multiple styles, vector illustrations, and a background remover tool. AI features include an image generator, face swapper, and photo upscaler. Icons8 also provides design applications such as Lunacy, a free graphic design editor compatible with Sketch files, and Pichon, a desktop app for accessing icons offline. Assets are available in multiple formats including SVG, PNG, and PDF. The platform serves designers, developers, and marketers who need scalable, consistent visual assets for web, mobile, and print projects. Icons8 offers both free and paid tiers, with paid plans unlocking higher resolution downloads, extended licensing, and access to premium asset libraries. The service is used by individuals and teams at companies of varying sizes for UI design, marketing materials, and application development.
Target audience and deployment
- Solo / Freelancer
- Startup
- SMB
- Mid-market
- Enterprise
- Cloud
- Browser extension
- API
AI Overview
Performance snapshot
Icons8 performs strongly across usability and functionality, with reviewers consistently praising its extensive library of icons, illustrations, and photos alongside intuitive search and editing tools. Cost-effectiveness is the most contested dimension, with a notable share finding pricing high relative to free-tier limitations. One serious billing complaint — charges continuing after account cancellation with no support response — stands as a major negative flag against an otherwise positive profile.
Pros
- Vast, well-categorised library of icons, illustrations, photos, and vectors covering virtually any design need.
- In-platform editing (colour changes, background removal, image upscaling) reduces reliance on external tools.
- Figma and Lunacy integrations make asset insertion fast and frictionless for UI/UX workflows.
- AI-powered tools — including face generation, background remover, and image upscaling — add meaningful capability beyond a static asset library.
- Free tier provides usable PNG assets and access to Popular, Logos, and Characters categories without a subscription.
Cons
- Paid pricing is perceived as high by a recurring segment of reviewers, especially given free-tier restrictions on SVG and other formats.
- At least one verified case of billing continuing after account cancellation, with support being completely unresponsive — a serious trust risk.
- Advanced prototyping features are absent from Lunacy, limiting its viability as a full Sketch or Figma replacement.
- Occasional SVG code errors on symbolic icons when animating or adjusting the viewBox were reported by developers.
- Free plan restricts format options and asset depth, pushing users toward paid tiers sooner than some find acceptable.
Performance breakdown
Usability
StrongThe large majority of reviewers describing usability rate it positively, highlighting an intuitive interface, easy search and filtering, clean minimal design, and smooth Figma integration. One reviewer noted a slightly messy interface, but this was isolated.
Functionality
StrongReviewers broadly praise the breadth of assets — icons, illustrations, photos, vectors, royalty-free music — alongside editing tools such as image upscaling, background removal, and search-by-image. The only recurring functional gap is missing advanced prototyping in Lunacy and limited illustrations per style.
Reliability & performance
MixedA handful of reviewers specifically commend speed and stability, particularly Lunacy's lightweight footprint. Against this, one reviewer reported intermittent SVG code errors and another noted constant account log-outs, preventing a Strong rating.
Support
WeakTwo independent reviewers reported being completely stonewalled by support after account cancellation while continuing to be billed — one escalated to public reviews as a last resort. Vendor replies on other platforms are present but do not address the billing failures. No reviewers reported a positive support experience.
Cost-effectiveness
MixedOpinions split noticeably: several reviewers call pricing affordable and fair for the asset depth offered, while a comparable number find it excessive, particularly the restriction of SVG downloads and limited assets at the $29/month tier. Free-tier restrictions push the perceived value down for casual users.
Best for
Icons8 is best suited for freelance designers, small-business marketing teams, and UI/UX professionals who need a broad, searchable library of icons and illustrations with light in-platform editing. It is particularly well-matched to teams already working in Figma or Lunacy.
Users info
Reviewers are predominantly from small businesses (50 or fewer employees), with a smaller mid-market segment. Roles span graphic designers, UI/UX designers, digital marketers, CMOs, developers, and product managers. Industries represented include graphic design, computer software, marketing and advertising, civil engineering, and internet services. Top user industries include Graphic Design, Computer Software, Marketing and Advertising, Internet / Web Development, Civil Engineering. Typical user roles include Graphic Designer, UI/UX Designer, Digital Marketing Specialist, Chief Marketing Officer, Software Developer / Engineer, Product Manager. Typical company size bands include Small-Business (50 or fewer employees), Mid-Market (51–1000 employees).
Review strength
38 unique reviews were analyzed after de-duplicating syndicated entries across three review platforms. The dataset spans from October 2017 to June 2026. A meaningful share of reviews — approximately 42% — are more than one year old (pre-2024), which should be considered when weighting findings, particularly around pricing and feature completeness. Review date range: 2017-10-18 - 2026-06-13.
Performance breakdown
Usability
StrongThe large majority of reviewers describing usability rate it positively, highlighting an intuitive interface, easy search and filtering, clean minimal design, and smooth Figma integration. One reviewer noted a slightly messy interface, but this was isolated.
Functionality
StrongReviewers broadly praise the breadth of assets — icons, illustrations, photos, vectors, royalty-free music — alongside editing tools such as image upscaling, background removal, and search-by-image. The only recurring functional gap is missing advanced prototyping in Lunacy and limited illustrations per style.
Reliability & performance
MixedA handful of reviewers specifically commend speed and stability, particularly Lunacy's lightweight footprint. Against this, one reviewer reported intermittent SVG code errors and another noted constant account log-outs, preventing a Strong rating.
Support
WeakTwo independent reviewers reported being completely stonewalled by support after account cancellation while continuing to be billed — one escalated to public reviews as a last resort. Vendor replies on other platforms are present but do not address the billing failures. No reviewers reported a positive support experience.
Cost-effectiveness
MixedOpinions split noticeably: several reviewers call pricing affordable and fair for the asset depth offered, while a comparable number find it excessive, particularly the restriction of SVG downloads and limited assets at the $29/month tier. Free-tier restrictions push the perceived value down for casual users.
Review strength
38 unique reviews were analyzed after de-duplicating syndicated entries across three review platforms. The dataset spans from October 2017 to June 2026. A meaningful share of reviews — approximately 42% — are more than one year old (pre-2024), which should be considered when weighting findings, particularly around pricing and feature completeness. Review date range: 2017-10-18 - 2026-06-13.
Key features
Use cases
- Access consistent icon libraries for UI design
- Generate AI-powered images and illustrations
- Remove or replace image backgrounds automatically
- Design graphics with a Sketch-compatible editor
- Enhance and upscale photos for digital use
- Source royalty-free stock photos and music
- Integrate design assets directly into development workflows
Best for
- UI/UX designers who need to access large, style-consistent icon and illustration libraries
- Developers who need to embed scalable icons and graphics into web or mobile applications
- Marketers who need royalty-free visual assets for campaigns and content creation
- Freelancers who need an affordable all-in-one design resource and editing toolkit
- Product teams who need to maintain visual consistency across digital products
Integrations
Developer
Icons8 API
Other
Figma, Adobe XD, Sketch, Adobe Illustrator, Lunacy