Impel is an automotive-focused AI customer engagement platform that serves franchised and independent dealerships, dealer groups, and OEMs. The platform integrates digital merchandising tools — including 360-degree vehicle photography, augmented reality, and interactive media — with AI-driven communication capabilities spanning email, SMS, and chat. Its AI Sales Assistant automates personalized outreach across the entire customer lifecycle, from initial lead response through service retention. Impel also provides AI-powered trade-in and financing tools, as well as analytics dashboards that give dealership teams visibility into shopper behavior and engagement performance. The platform is designed to work alongside existing dealer management systems and CRM platforms, aiming to reduce manual follow-up workload while increasing lead-to-appointment and lead-to-sale conversion rates. Impel positions itself as an end-to-end solution covering inventory presentation, lead nurturing, and post-sale service communication within a single platform tailored specifically to the automotive retail industry.
Target audience and deployment
- SMB
- Mid-market
- Enterprise
- Cloud
Key features
Use cases
- Automate lead follow-up communications
- Showcase vehicle inventory with interactive digital media
- Re-engage unsold and dormant leads
- Retain service customers through automated outreach
- Analyze shopper behavior and engagement performance
- Streamline trade-in and financing conversations
Best for
- Automotive dealership sales managers who need to automate lead follow-up and increase appointment conversion rates
- Dealer group operators who need to scale consistent customer engagement across multiple rooftops
- Dealership marketing teams who need to improve online inventory presentation and shopper engagement
- Service department managers who need to automate customer retention and drive repeat service visits
Integrations
CRM & sales
VinSolutions, DealerSocket, Elead
Other
CDK Global, Reynolds and Reynolds, DealerTrack