Kapwing is a cloud-based video editing platform that combines traditional editing tools with AI-powered features to help teams and individual creators produce video content efficiently. Users can trim, cut, and arrange clips on a timeline, add subtitles automatically using AI transcription, remove backgrounds, resize videos for different social media formats, and apply text overlays and transitions. The platform supports real-time collaboration, allowing multiple team members to work on the same project simultaneously. Kapwing also offers AI-driven tools such as automatic subtitle generation, smart background removal, and video repurposing features that convert long-form content into short clips. It operates entirely in the browser without requiring software installation. The platform is used by marketing teams, educators, social media managers, and individual content creators to produce videos for platforms such as YouTube, TikTok, Instagram, and LinkedIn. Kapwing supports export in multiple formats and resolutions and provides a media library for asset management.
Target audience and deployment
- Solo / Freelancer
- Startup
- SMB
- Mid-market
- Cloud
- Browser extension
Key features
Use cases
- Edit and produce social media videos
- Generate and add subtitles automatically
- Repurpose long-form content into short clips
- Collaborate on video projects in real time
- Remove video or image backgrounds
- Resize and reformat videos for multiple platforms
Best for
- Content creators who need to produce and publish social media videos quickly
- Marketing teams who need to collaborate on video content without desktop software
- Educators who need to add subtitles and captions to instructional videos
- Social media managers who need to repurpose long-form video into short clips
Integrations
Communication
Slack
Marketing
YouTube, TikTok, Instagram, LinkedIn
Other
Google Drive, Dropbox