Mailercloud is a cloud-based email marketing platform that enables businesses to design, send, and track email campaigns. It provides a drag-and-drop email editor, pre-built templates, and an automation workflow builder for creating triggered email sequences. The platform includes contact list management with segmentation capabilities, allowing users to target specific subscriber groups based on behavior or attributes. Mailercloud offers real-time analytics covering open rates, click rates, bounce rates, and unsubscribe metrics. It supports landing page creation, signup form embedding, and transactional email sending via SMTP. The platform is designed to serve a range of users from small businesses to larger organizations, with tiered plans based on subscriber count. Features such as A/B testing, personalization tokens, and deliverability tools are included to help optimize campaign performance. Mailercloud also provides API access for developers needing programmatic email sending capabilities.
Target audience and deployment
- Solo / Freelancer
- Startup
- SMB
- Mid-market
- Cloud
- API
Key features
Use cases
- Create and send email marketing campaigns
- Automate email workflows
- Manage and segment contact lists
- Track campaign performance with analytics
- Build landing pages and signup forms
- Send transactional emails via SMTP
- Run A/B tests on email campaigns
Best for
- Marketing managers who need to run and automate email campaigns without advanced technical skills
- Small business owners who need an affordable email marketing tool with list management and analytics
- Freelancers who need to manage client email campaigns from a single platform
- Developers who need API or SMTP access for transactional and programmatic email sending
- Startups who need scalable email marketing with automation as their subscriber base grows
Integrations
Automation platforms
Zapier
Developer
API, SMTP
E-commerce
Shopify, WooCommerce
Other
WordPress