Orum is a sales acceleration platform built around AI-powered parallel dialing technology. It automates the manual aspects of outbound calling by detecting voicemails, filtering out bad numbers, and connecting sales representatives only to live answered calls. The platform is designed to increase the volume of meaningful conversations sales teams have each day without requiring additional headcount. Beyond dialing, Orum provides a virtual salesfloor where managers can listen in, whisper coaching to reps, or barge into calls in real time. It also offers call analytics, performance dashboards, and integrations with major CRM and sales engagement platforms. Orum is positioned for outbound-heavy sales teams at growth-stage and enterprise companies that rely on high call volumes to generate pipeline. The platform supports team collaboration features such as a shared salesfloor environment intended to replicate the energy of an in-person sales floor for remote or hybrid teams.
Target audience and deployment
- Startup
- SMB
- Mid-market
- Enterprise
- Cloud
Key features
Use cases
- Automate outbound dialing at scale
- Coach sales reps in real time
- Replicate an in-person salesfloor for remote teams
- Analyze call performance and rep activity
- Accelerate pipeline generation through higher connect rates
Best for
- Sales managers who need to coach and monitor outbound reps in real time
- SDR/BDR teams who need to increase live conversation volume without adding headcount
- Revenue operations leaders who need visibility into outbound calling performance
- Remote sales teams who need a virtual environment to replicate an in-office salesfloor
Integrations
Communication
Slack
CRM & sales
Salesforce, HubSpot
Other
Salesloft, Outreach, Apollo.io