Otterly.AI is a monitoring and analytics platform focused on AI search visibility. It tracks how brands, products, and content appear within AI-generated responses from platforms such as ChatGPT, Perplexity, Google AI Overviews, and similar tools. Users can set up prompts relevant to their industry or brand, then monitor how frequently and favorably their brand is mentioned in AI answers over time. The platform provides visibility scoring, competitor comparison, and prompt tracking to help marketing and SEO teams understand their standing in the emerging AI search landscape. Otterly.AI is designed for marketers, SEO professionals, and brand managers who want to adapt their content strategies to the growing influence of AI-driven search results. It offers dashboards for tracking mention frequency, sentiment, and share of voice across multiple AI platforms, enabling teams to identify gaps and opportunities in their AI search presence.
Target audience and deployment
- Solo / Freelancer
- Startup
- SMB
- Mid-market
- Enterprise
- Cloud
Key features
Use cases
- Monitor brand mentions in AI-generated search results
- Track competitor visibility in AI search
- Optimize content for AI search platforms
- Audit AI search prompt performance
- Report on AI search share of voice
Best for
- SEO professionals who need to track brand visibility in AI-powered search results
- Marketing managers who need to understand and improve their brand's presence in AI-generated answers
- Brand managers who need to monitor competitor mentions across AI search platforms
- Digital agencies who need to report on AI search performance for multiple clients
Integrations
AI models included
ChatGPT, Perplexity, Google AI Overviews