Planable is a social media management tool designed to streamline the content creation and approval workflow for marketing teams, agencies, and freelancers. It provides a visual workspace where users can draft, schedule, and preview social media posts as they would appear on each platform before publishing. Teams can collaborate in real time by leaving comments, tagging colleagues, and managing feedback directly on each post. Planable supports a multi-level approval workflow, allowing managers or clients to review and approve content before it goes live. The platform supports multiple social networks including Facebook, Instagram, Twitter/X, LinkedIn, TikTok, YouTube, Google Business Profile, and Pinterest. It also offers a media library for storing and reusing assets, analytics for tracking post performance, and a universal content feed for managing non-social content such as blogs and newsletters. Planable is structured around workspaces, making it suitable for agencies managing multiple client accounts as well as in-house marketing teams.
Target audience and deployment
- Solo / Freelancer
- Startup
- SMB
- Mid-market
- Enterprise
- Cloud
- Browser extension
Key features
Use cases
- Plan and schedule social media content
- Collaborate on content with team members
- Manage client content approval workflows
- Manage multiple brand or client workspaces
- Store and reuse creative assets
- Track post performance with analytics
- Manage non-social content in a universal feed
Best for
- Marketing managers who need to streamline team content approval before publishing
- Social media agencies who need to manage and approve content across multiple client accounts
- Freelancers who need to present and get client sign-off on scheduled social posts
- In-house marketing teams who need a visual collaborative workspace for social content planning
- Brand managers who need to maintain consistent content quality across multiple social channels
Integrations
Automation platforms
Zapier
Marketing
Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube, Pinterest, Google Business Profile