Postly is a cloud-based social media management and content marketing tool designed to streamline the process of creating, scheduling, and publishing content across multiple social media platforms. It incorporates AI-assisted writing and ad copy generation to help marketers and teams produce content more efficiently. The platform offers a unified content calendar, team collaboration features, and support for a range of social networks including Facebook, Instagram, Twitter/X, LinkedIn, YouTube, TikTok, Pinterest, and Google Business Profile. Postly also includes tools for managing ad creatives, link shortening, and media management. It is aimed at marketing agencies, small to mid-sized businesses, and freelancers who manage social media presence for multiple clients or brands. The platform supports workspace and team management, allowing multiple users to collaborate on content pipelines with role-based access. Postly positions itself as an affordable alternative to larger social media management suites, with tiered subscription plans suited to varying team sizes and publishing volumes.
Target audience and deployment
- Solo / Freelancer
- Startup
- SMB
- Mid-market
- Cloud
Key features
Use cases
- Schedule and publish content across multiple social channels
- Generate AI-assisted ad copy and social media content
- Manage content calendars for multiple brands or clients
- Collaborate with team members on content workflows
- Create and manage digital ad campaigns
- Track and shorten links for social media posts
Best for
- Marketing agencies who need to manage social media content for multiple clients from one platform
- Small business owners who need to schedule and publish content across several social networks without a large team
- Freelance social media managers who need an affordable tool to handle content creation and scheduling
- Marketing teams who need to collaborate on content pipelines with role-based access and approval workflows
Integrations
Marketing
Facebook, Instagram, LinkedIn, Twitter/X, TikTok, Pinterest, YouTube, Google Business Profile