ProductGo is a product management plugin designed primarily for Jira that enables agile teams to create and manage user story maps, product roadmaps, and user personas within their existing Jira workflow. User story mapping allows teams to visualize the full user journey, organize backlog items, and plan sprints more effectively by grouping stories into a structured map. The roadmap feature lets product managers communicate timelines and priorities across stakeholders. Persona creation helps teams maintain a shared understanding of their target users. Because ProductGo operates as a Jira app, teams can link story map items directly to Jira issues, keeping planning and execution in sync. It is suited for product managers, scrum masters, and development teams working in agile environments who want to consolidate product discovery and planning activities inside Jira rather than switching between separate tools.
Target audience and deployment
- Startup
- SMB
- Mid-market
- Enterprise
- Cloud
Key features
Use cases
- Map user stories visually across the product journey
- Plan and communicate product roadmaps
- Build and manage user personas
- Organize and prioritize Jira backlogs
- Plan sprint scope using story map slices
Best for
- Product managers who need to plan and communicate roadmaps within Jira
- Scrum masters who need to organize and prioritize agile backlogs visually
- Agile development teams who need to map user journeys and plan sprints in one place
- Product teams who need to maintain user personas alongside their planning artifacts
Integrations
Project management
Jira