Relay.app is a workflow automation platform designed for teams that need to blend automated processes with human judgment and AI-powered actions. It allows users to build multi-step workflows that can trigger from external apps, run automated logic, incorporate AI steps, and pause for human review or approval before continuing. The platform emphasizes collaboration, letting multiple team members interact with running workflows through a shared inbox-style interface. Relay.app connects to a range of third-party tools including CRMs, communication platforms, and productivity apps. It is positioned as an alternative to tools like Zapier or Make, with a particular focus on use cases where full automation is insufficient and human oversight is required at certain steps. The product targets operations teams, RevOps, customer success, and other business functions that run repeatable processes involving both software and people.
Target audience and deployment
- Startup
- SMB
- Mid-market
- Cloud
Key features
Use cases
- Automate customer onboarding workflows
- Manage human-in-the-loop approval processes
- Enrich and route leads automatically
- Coordinate internal operations processes
- Build AI-assisted data processing pipelines
- Automate customer success touchpoints
Best for
- Operations managers who need to standardize and automate repeatable business processes
- RevOps teams who need to automate lead routing and CRM data management
- Customer success managers who need to coordinate onboarding and retention workflows
- Startup founders who need to scale internal processes without engineering resources
Integrations
Communication
Slack, Gmail, Google Calendar
CRM & sales
HubSpot, Salesforce
Project management
Asana, Linear, Notion
AI models included
OpenAI
Databases
Google Sheets, Airtable
Customer support
Intercom
Other
Typeform, Calendly