Simple Analytics is a web analytics platform built around privacy compliance and simplicity. It collects website visitor data without using cookies, without tracking personal information, and without requiring cookie consent banners. The platform provides metrics such as page views, unique visitors, referrers, top pages, countries, devices, and browsers through a straightforward dashboard. It is designed to be GDPR, CCPA, and PECR compliant by default. Simple Analytics also offers a public dashboard feature, allowing site owners to share their stats openly. An AI-powered assistant called Simba lets users query their analytics data in plain language. The platform provides an importable script that is lightweight and does not slow down websites. It supports goal tracking and event tracking for custom interactions. Data export is available in CSV format, and an API allows programmatic access to analytics data. Simple Analytics positions itself as an ethical alternative to tools like Google Analytics, emphasizing that it does not sell user data and that all data is stored in the European Union.
Target audience and deployment
- Solo / Freelancer
- Startup
- SMB
- Cloud
- API
Key features
Use cases
- Track website traffic without cookies
- Maintain GDPR and privacy-law compliance
- Share public analytics dashboards
- Query analytics data with AI
- Track custom events and goals
- Export and access data programmatically
Best for
- Indie developers who need to monitor site traffic without managing cookie consent
- Startup founders who need lightweight, privacy-compliant analytics without complex setup
- SMB owners who need GDPR-compliant website insights without relying on Google Analytics
- Freelancers who need to share transparent site performance data with clients
Integrations
Developer
Cloudflare Workers, Next.js, Gatsby, WordPress