The Martec is a platform designed to help organizations build and scale their employer brand through employee-generated content and AI-assisted storytelling. It enables HR, talent acquisition, and employer branding teams to collect authentic stories and testimonials from employees, then transform that content into branded assets for use across recruitment marketing channels. The platform supports content creation workflows, approval processes, and distribution to career sites, social media, and job boards. By centralizing employee advocacy and content production, The Martec aims to reduce reliance on external agencies and give internal teams more control over their employer brand narrative. It is positioned for mid-size to enterprise organizations with active recruitment marketing needs.
Target audience and deployment
- SMB
- Mid-market
- Enterprise
- Cloud
Key features
Use cases
- Build employer brand content at scale
- Activate employee advocacy for talent attraction
- Streamline content approval and distribution workflows
- Enhance career site and job listing content
- Measure employer brand content performance
Best for
- Employer branding managers who need to produce authentic employee content at scale
- Talent acquisition leaders who need to differentiate their organization in competitive hiring markets
- HR teams who need to reduce dependency on agencies for recruitment marketing content