Triple Whale is a data and analytics platform built primarily for direct-to-consumer (DTC) ecommerce brands. It aggregates data from advertising channels, Shopify stores, and other marketing tools into a single dashboard, providing a unified view of revenue, ad spend, customer acquisition costs, and return on ad spend. The platform offers pixel-based attribution to help brands understand which marketing channels and campaigns are driving conversions, addressing gaps left by platform-native attribution tools. Triple Whale includes a summary dashboard, cohort analysis, product analytics, and creative analytics to evaluate ad creative performance. It also features an AI-powered assistant called Moby, which allows users to query their data using natural language. Additional capabilities include profit and loss tracking, customer lifetime value analysis, and automated reporting. The platform is designed to help ecommerce operators, media buyers, and growth marketers make faster, data-informed decisions without relying on manual data aggregation across multiple ad platforms.
Target audience and deployment
- Startup
- SMB
- Mid-market
- Cloud
Key features
Use cases
- Centralize ecommerce analytics across channels
- Attribute conversions across marketing channels
- Analyze creative performance
- Track profitability and financial metrics
- Query business data using natural language
- Analyze customer cohorts and lifetime value
Best for
- DTC brand owners who need to understand true marketing profitability across channels
- Media buyers who need accurate cross-channel attribution beyond platform-reported data
- Growth marketers who need to evaluate creative performance and optimize ad spend
- Ecommerce operators who need a unified view of revenue, costs, and customer metrics
Integrations
Communication
Slack
Analytics & BI
Google Analytics
E-commerce
Shopify, WooCommerce
Marketing
Meta Ads, Google Ads, TikTok Ads, Klaviyo, Pinterest Ads, Snapchat Ads