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Unspam is an email optimization platform designed to help marketers and email senders improve campaign performance before hitting send. It uses artificial intelligence to generate attention heatmaps that predict where recipients' eyes will focus within an email, enabling users to refine layout and content placement. The platform also includes spam testing capabilities, checking emails against common spam filters and providing a spam score to improve inbox deliverability. Users can preview how emails render across a range of email clients and devices, ensuring consistent visual presentation. Unspam provides actionable suggestions to improve subject lines, content structure, and overall email quality. It is aimed at reducing bounce rates and increasing engagement by catching issues prior to deployment. The tool is accessible via a web interface and is suited for individual marketers, agencies, and teams managing email campaigns at various scales.

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Target audience and deployment

  • Solo / Freelancer
  • Startup
  • SMB
  • Mid-market
  • Cloud

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Key features

AI attention heatmapsSpam score testingEmail client rendering previewsSubject line analysisDeliverability checksContent optimization suggestionsPre-send email audit

Use cases

  • Predict email attention with AI heatmaps
  • Test emails against spam filters
  • Preview email rendering across clients
  • Improve subject lines and content quality
  • Audit email campaigns before sending

Best for

  • Email marketers who need to improve inbox deliverability before sending campaigns
  • Marketing agencies who need to audit and optimize client email campaigns at scale
  • Startup founders who need to ensure their email outreach avoids spam folders
  • Freelancers who need an affordable tool to test and preview emails across clients