WorkMagic is a marketing analytics and attribution platform designed for e-commerce businesses. It aims to provide accurate measurement of marketing performance by attributing revenue to the correct channels and campaigns, going beyond last-click attribution models. The platform connects advertising spend data from multiple channels with actual sales data to give brands a clearer picture of return on ad spend. WorkMagic offers tools for tracking campaign performance, understanding customer journeys, and optimizing marketing budgets based on data-driven insights. It is positioned as a solution for direct-to-consumer brands and e-commerce teams that need reliable attribution data to make informed decisions about where to allocate their advertising budgets.
Target audience and deployment
- Startup
- SMB
- Mid-market
- Cloud
Key features
Use cases
- Measure true return on ad spend across channels
- Attribute revenue beyond last-click models
- Optimize marketing budget allocation
- Track campaign performance in one place
Best for
- E-commerce marketers who need to accurately attribute revenue to the correct advertising channels
- DTC brand owners who need to optimize ad spend based on reliable multi-channel attribution data
- Growth teams who need a unified view of marketing performance across paid channels