WowTo is a knowledge base and customer self-service platform that combines AI-driven tools with video creation capabilities. It allows businesses to build help centers populated with video tutorials, step-by-step guides, and written articles. A key feature is its Chrome extension-based screen recorder, which lets users capture and produce how-to videos without additional software. WowTo also provides an embeddable in-app help widget that surfaces relevant articles and videos directly within a product interface, aiming to deflect support tickets. The platform supports multi-language content, enabling teams to reach global audiences. AI features assist with content generation, translation, and search. WowTo is designed for customer success, support, and product teams that want to reduce repetitive support queries by enabling customers to find answers independently through a branded self-service portal.
Target audience and deployment
- Startup
- SMB
- Mid-market
- Cloud
- Browser extension
Key features
Use cases
- Build a self-service help center
- Create video how-to guides
- Embed in-app support widgets
- Reduce support ticket volume
- Localize help content for global audiences
Best for
- Customer support teams who need to reduce repetitive ticket volume through self-service content
- Product teams who need to onboard users with in-app video guides and contextual help
- SaaS companies who need to build a branded help center with minimal video production effort