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Yalo is a conversational commerce platform designed to help businesses conduct sales, marketing, and customer engagement through messaging applications, primarily WhatsApp. The platform combines AI-driven automation with human agent support to enable end-to-end commerce journeys within chat interfaces. Yalo allows companies to build conversational flows, automate product discovery, process orders, and manage customer relationships directly through messaging channels. It targets mid-market and enterprise businesses, particularly in consumer goods, retail, and financial services sectors. The platform provides tools for campaign management, customer segmentation, and analytics to measure conversational commerce performance. Yalo positions itself as a solution for companies looking to shift sales and service interactions from traditional channels to messaging-first experiences, with a focus on markets in Latin America and other emerging regions where WhatsApp adoption is high.

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Target audience and deployment

  • SMB
  • Mid-market
  • Enterprise
  • Cloud
  • API

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Key features

AI-powered conversational flowsWhatsApp commerce integrationCustomer segmentationCampaign managementHuman agent handoffOrder management within chatConversational analyticsCRM integrationMulti-channel messaging supportCustomer journey automation

Use cases

  • Automate sales conversations on WhatsApp
  • Run targeted messaging campaigns
  • Manage customer relationships via chat
  • Enable human-agent handoff in conversations
  • Analyze conversational commerce performance

Best for

  • Enterprise sales teams who need to scale customer acquisition through messaging channels
  • Marketing managers who need to run personalized campaigns on WhatsApp at scale
  • Retail and consumer goods companies who need to drive direct-to-consumer sales via chat
  • Customer service leaders who need to automate support and sales in a single messaging interface

Integrations

Communication

WhatsApp

CRM & sales

Salesforce