Zapier is a cloud-based workflow automation platform that allows individuals and teams to connect over 7,000 applications and automate repetitive tasks through multi-step workflows called Zaps. Users define triggers and actions across connected apps to move data and execute processes automatically. Beyond basic two-step automations, Zapier supports conditional logic (Paths), data formatting, scheduling, and AI-powered steps. The platform includes Zapier Tables for lightweight data storage, Zapier Interfaces for building simple internal tools and forms, and Zapier Agents for AI-driven task automation. It is designed to be accessible to non-technical users while also offering advanced features such as webhooks, custom code steps (JavaScript or Python), and API integrations for developers. Zapier is used across functions including marketing, sales, operations, customer support, and IT, primarily to reduce manual work and connect disparate software systems. It operates entirely in the cloud with no installation required.
Target audience and deployment
- Solo / Freelancer
- Startup
- SMB
- Mid-market
- Enterprise
- Cloud
- API
Key features
Use cases
- Automate multi-step workflows across apps
- Sync data between CRM and marketing tools
- Build AI-powered automation agents
- Create internal tools and forms with Interfaces
- Manage and store workflow data with Tables
- Automate customer support ticket routing
- Schedule and trigger time-based automations
Best for
- Operations managers who need to eliminate manual data entry across multiple business tools
- Marketers who need to automate lead capture and nurture workflows without developer support
- Startup founders who need to connect their app stack quickly without engineering resources
- IT teams who need to orchestrate cross-system automations and enforce consistent data flows
- Freelancers who need to automate client-facing and administrative tasks efficiently
Integrations
Automation platforms
Make, Webhooks by Zapier
Communication
Slack, Gmail, Microsoft Teams
CRM & sales
Salesforce, HubSpot, Pipedrive
Project management
Asana, Trello, Notion, Jira
Developer
GitHub, Zapier CLI
AI models included
OpenAI, Anthropic
Databases
Google Sheets, Airtable
E-commerce
Shopify
Marketing
Mailchimp
Customer support
Zendesk