Did you know that having a booking website can increase your revenue by 27% and help you reach new customers? According to a survey, the online scheduling market was valued at $224 million in 2019 and is expected to grow to $588 million by 2027. 

The world of hospitality is evolving. Technology plays a pivotal role in connecting customers and businesses. Booking websites are making it easier for customers to access their desired services. Over 94% of customers would prefer a platform with online booking functionality when choosing a new provider. If you plan to build a booking website in 2023, there are several key things to understand before proceeding.

Booking websites offer customers a hassle-free and convenient way to schedule appointments and receive confirmations and reminders for upcoming bookings. They've become integral to modern-day booking culture, where people want simple service access. According to a recent study, 67% of customers favored online booking over traditional methods like phone or in-person bookings.

About the author: Oleg Kumko - Project Manager. Together with his team, they developed an innovative booking solution for a healthcare company:

"We have significant experience building booking websites and excellent niche expertise in hospital software development. A healthcare institution specializing in doctor house calls approached us with a problem. 

Their medical professionals were spending too much time commuting. As a result,  they couldn't cover patient demand. 

We fixed this by developing an online booking tool that optimized doctors` movements. We created an algorithm that analyses distance, traffic, and dozens of other criteria to plan the most efficient route possible for doctors. 

Custom solutions like this are complex due to the number of required integrations, but they offer enormous benefits for patients and providers."

This guide will walk you through building a booking website in 2023. We'll cover the planning and preparation phase, the best web developers, the design and development process, testing and deployment, and ongoing maintenance and support requirements. 

By the end of this guide, you'll have a comprehensive understanding of the steps involved in building a booking website.

Top 5 Booking Websites in 2023



Booking.com is a market-leading online travel agency that lets users book hotels and apartments in thousands of global locations. They offer a massive range of options catering to all budgets and preferences and provide tools for managing reservations and cancelations. In addition to accommodation, they offer bookings for rental cars and airport transport.

Key features:

  • 43 language versions
  • 28+ million accommodation options
  • Online payments
  • Availability check 
  • Easy cancelation
  • Displaying amenities
  • Mobile app
  • Flights offerings in 54 markets
  • Tours and activities in 1200 cities
  • 24/7 support

Years on the market: 27

Revenue: $17.1 billion

The number of visitors: 495.5 million per month



Tripadvisor is an online booking website that offers a variety of travel-related services. Customers can browse accommodations, restaurants, and tourist attractions to make bookings through the site. They also provide a forum that lets travelers share experiences and advice. Tripadvisor is now one of the largest travel websites in the world, with over 463 million average monthly unique visitors.

Key features:

  • 22 language versions
  • Over 1 billion reviews
  • Images from real travelers
  • 43 markets
  • Things to do
  • Restaurants Guide
  • Hotels filter (location, class, popularity, property type, brand, etc.)
  • Mobile app

Years on the market: 23

Revenue: $1.49 billion

The number of visitors: 146.2 million per month



Kayak aggregates information from hundreds of travel sites and airlines to give customers hundreds of booking options. Users can filter search results by price, travel dates, and amenities. They also notify customers when prices drop or new deals become available. They offer a huge selection of travel planning resources in addition to their booking functionality.

Key features:

  • 18 language versions
  • Flight types filter (direct, connection flights)
  • Online payments
  • Accommodation
  • Car rental
  • Trip categories filter
  • Mobile app

Years on the market: 19

Revenue: $282 million

The number of visitors: 40 million per month



SimpleBook.me is a booking website commonly used by healthcare providers. It allows healthcare businesses to manage appointment scheduling and bookings through a single platform. Their system offers customizable booking pages, automated appointment reminders, and real-time booking updates. Users can set up customized booking rules and restrictions, such as minimum and maximum booking times. The platform also offers staff schedule management.

Key features:

  • Activity type filters (Events, sports, beauty, healthcare, business, education)
  • Calendar sync
  • Automatic reminders
  • Easy cancelation
  • Reviews

 Years on the market: 12

Revenue: $5.4 million

The number of visitors: 1.1 million per month



10to8 simplifies appointment scheduling and patient bookings for healthcare providers. It offers customizable booking pages, automated patient reminders, and real-time booking updates. 10to8 helps providers streamline booking processes, reduce no-shows, and improve the patient experience. The platform integrates popular payment gateways, email marketing, and analytics tools. 10to8 is an essential tool for managing healthcare appointments, allowing healthcare providers to manage schedules, services, and bookings efficiently, all in one place.

Key features:

  • Availability check
  • Online payments
  • Integrations with videoconferencing apps and CRMs
  • Multi-staff bookings for team meetings & training
  • Booking page customization
  • Email confirmations and reminders
  • SMS confirmations and reminders
  • Voice reminders
  • WhatsApp reminders

Years on the market: 12

Revenue: $5.9 Million

The number of visitors: 612.1K per month

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How to Build a Booking Website

Step 1. Planning and Preparation

Every software development project needs a clear plan and vision. Building a booking website is no exception. Here's a 4-step plan to prepare for your project.

Market Research

The first thing you must do is research your audience and competition. Analyze your intended customer's needs, and assess how they will use your services. Gather a list of your future competitors and see what you can learn from their products and what you could improve.

Define Project Scope 

The second stage of planning is to determine the scope of your project, e.g., what features and tools your website will need. Use the results from your market research to guide this process. Defining your scope beforehand will help you avoid scope creep and build a website that meets your users' needs.

Technology Stack 

The third stage is to decide on your website's tech stack. Consider factors such as security, scalability, and ease of maintenance. Your development team can help you choose the perfect tech stack for your project.

Budget and Timeline 

Finally, you need to calculate projected costs. Costs are estimated using hourly rates and the expected number of hours. Getting an exact estimate before starting is difficult, but you can get a rough idea of the price range. You can fund your project via outside investment, bank loans, or other means.

Development Team

Once you're fully prepared, it's time to hire your development team. Depending on your current needs and long-term plans, you can choose one of the following models: hire an in-house team or outsource. Your project's complexity and the location of your desired development team will considerably impact expected costs.

Thorough planning and preparation will help you lay a solid foundation for your booking website. In the next section, we will discuss the design and development phase of the project.

Step 2. Design and Development

It's time to turn your plan into a fully functional booking website. Here's a 5-step process to design and develop your project.

UI and UX Design

The UI and UX of your website will determine its success. Ensure your website has an intuitive, user-friendly interface with an excellent user experience. Consider color scheme, layout, and navigation. We recommend that you invest significant time designing your UX because it is unbelievably critical to the success of your website.

Website Prototype

Before moving to the development phase, you need a website prototype to help you test your website's design and functionality. Use tools such as focus groups, mockups, and prototypes to design and create a user-friendly and intuitive prototype that you can use to gain feedback.

Backend Development

Backend development isn't as glamorous as frontend, but make no mistake, it's equally important. It includes the database, server, and scripts. Depending on your level of technical expertise, you can become directly involved in the process or leave it to your development team.

Payment Gateway

The option to pay for an appointment right away in a booking app adds points to a customer's convenience, which is an essential functionality. The good news is that it is unnecessary to develop it from scratch. Some solutions like Stax equip your product with a ready-to-use payment toolkit.

Third-party integration

Your booking website should integrate with third-party software like employee calendars, invoicing, CRM, and other parties. Integrating these features will save time and effort compared to creating them from scratch. The number of third-party integrations your website needs will make it more or less complex.

In the next section, we'll discuss the testing and deployment phase of the project.

Step 3. Testing and Deployment

Your project's testing and deployment phase aims to fix as many bugs and errors as possible before live server testing. Here are four key testing and development phases.


Testing is critical to the success of your booking website. Test your website for bugs, errors, and other issues to ensure it functions correctly. Consider using automated testing tools to assist you.


Security will be at the front of most of your customer's minds. Secure your website using SSL certificates, firewalls, and other security measures. A security breach can be disastrous for a new website and destroy a brand overnight.


Once you've tested and secured your website, it's time to deploy it on a live server. Choose a reliable hosting provider, so your users can access the website. Test every feature and use a third-party tool to test your website's bandwidth.

Maintenance and Support 

Once your website is live, you must provide ongoing maintenance and support. Regularly update your website, monitor its performance, and provide customer support. You can outsource maintenance or do it yourself.

The next section will explore a booking website's ongoing maintenance and support requirements in more detail.

Step 4. Ongoing Maintenance and Support

Your booking website's ongoing maintenance and support phase involves providing regular updates, monitoring performance, and giving customer support. Here's what you'll need to do:

Regular Updates

Regularly update your website to keep it functioning correctly and up-to-date with the latest security patches and features. Regular updates are key to maintaining strict security standards.

Performance Monitoring

Monitor your website's performance. This will keep it functioning correctly and contribute to an excellent user experience. Consider using tools such as Google Analytics to monitor your website's performance. Doing this will help you identify areas to improve.

Customer Support

Provide customer support to your users so they get the help they need whenever needed. Consider offering live chat and email support, and have the knowledge base to help your users quickly get what they need. Support can be outsourced, but it's best when support staff is vested in maintaining your website's reputation.


Regularly back up your website. You'll need to be able to restore it if there's a problem quickly. Consider using automated backup tools for extra peace of mind. Most hosting providers offer daily auto backups but always check first.

Do these things, and your booking website will always function correctly, provide an excellent user experience, and stay secure.

We're ready to proceed with the final step, marketing and promotion.

Step 5. Marketing and Promotion

Once you've built and launched your booking website, it's time to start promoting it to your target audience. Here's how you can promote your finished website:

Search Engine Optimization (SEO) 

Optimize your website for search engines, so your target audience can find it. Use relevant keywords and meta descriptions to help your website rank higher than your competitors in search engine results.

Social Media Marketing

Leverage social media platforms to promote your booking website directly to your target audience. Use platforms like Facebook, Twitter, LinkedIn, and Instagram to reach prospective users.

Paid Advertising 

Use paid advertising methods like Google Ads, Facebook Ads, or LinkedIn Ads to reach your target audience. You can outsource this to a digital marketing agency or do it yourself.

Email Marketing

Use email marketing to promote your booking website. Consider creating a newsletter, sending promotional emails, and sending appointment reminders to your users. Email continues to be an excellent tool for raising awareness about new products.

Referral Programs

Consider partnering with other providers or offering referral programs to promote your website to a broader audience. Referrals are a surefire way to grow your website.

Proper marketing and promotion will ensure you reach your target audience and drive traffic and conversions to your website. Marketing and promotion will have a huge impact on the success of your website. You could make the best website in the world, but it means nothing if no one can see it.

Booking Website Key Features

Your booking website must include these five key features to make your customers happy and provide an amazing user experience :

User-Friendly Interface

Your website needs a tactile and easy-to-navigate user interface. The booking website market is crowded, so use your user interface to set you apart. Customers must be able to easily find what they're looking for whilst browsing through available options. It must have an attractive appearance and flow seamlessly.

Comprehensive Search Functionality

Customers must be able to find their ideal service using several filtering options. These should include location, price, date, and any other relevant criteria. Search results must be relevant and accurate to provide your customers with the best possible results. Irrelevant search results can put customers off your booking website, so be careful.

Secure Payment Gateway

Customers need to feel like they can pay securely on your website to use it. A secure payment gateway is one of the essential features of a successful booking website. Ensure your website is SSL encrypted and your payment gateway is PCI-compliant to keep your customer's valuable data properly secured.

Multiple Payment Options

You must offer several payment options on your booking website. Some customers have unshakable payment preferences that you must cater to. Some popular payment methods you should offer include debit cards, credit cards, digital wallets (PayPal, etc.), and even payment in different currencies.

Customer Support

The quality of your customer support can easily make or break your booking website. Plenty of booking websites have had their reputations ruined by poor customer support. Your website should have a dedicated helpdesk with a vast knowledge base and FAQs to help customers solve common problems by themselves. We also recommend including live chat, email, and phone support. Low response times are also essential to superior customer support.

These five features are crucial to the success of your booking website. Pay attention to them. They will help you build customer trust and loyalty toward your website when done properly.

How Much Does It Cost To Make a Booking Website?

It's no secret that building a booking website is an expensive proposition. However, the cost can vary depending on several factors, including the complexity of the website, the type of services offered, features, and the required level of customization. Pursuing a custom solution or going the white-labeling route will also impact the cost.

A basic booking website with standard features such as search functionality, booking forms, payment gateway and basic customer support can cost between $5,000 and $10,000. Suppose you want a website with more advanced features such as social media integration, email marketing, mobile app integration and advanced reporting and analytics. In this case, the costs would be significantly higher.

How much you pay will depend on the platform and technology used. Popular platforms for building online booking websites like WordPress, Wix, and Squarespace can be used to build a basic booking website for anywhere from a few hundred dollars to several thousand.

A fully-built custom booking website will be much more expensive than this. These projects require a dedicated team of developers and designers to build them from scratch. In addition to being expensive, they can take weeks or months to complete. Depending on the project's complexity, a bespoke booking website can cost anywhere from $10,000 to $50,000 or more.

Before building a website, you should know it's not a one-time expense. Ongoing maintenance and support need to be included in your budget. These costs include web hosting, security updates, bug fixes, and customer support. The cost of ongoing maintenance and support ranges from a few hundred dollars a year to several thousand. 

How much it costs to build your booking website depends on what you want and who builds it. Employ an experienced and professional web development team if you pursue the custom route.


The demand for innovative and user-friendly booking websites will only increase as the hospitality industry evolves. Developing a booking website for your company can help your business stand out from the competition. Building a booking website in 2023 will be a rewarding and successful project if you have the right strategy, tools, and resources.

Building a booking website in 2023 requires careful planning, design, development, testing, deployment, maintenance, and marketing. By following the blueprint outlined in this post, you'll create a well-designed, intuitive, secure, and successful booking website. 

Oleg Kumko
Senior Project Manager
Glorium Technologies

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Building a Booking Website in 2023: A Comprehensive Guide