Jane Vyshnova

Techreviewer spoke with Jane Vyshnova, CEO & Founder at web and mobile development company Dinarys that specializes in eCommerce. The interview is a part of a series on web development. Learn more about Dinarys on their Techreviewer profile.

Please, introduce yourself and your company. What does your company specialize in?

My name is Jane Vyshnova, and I started on my career path 11 years ago. My family and I consider that self-development should be an essential part of our daily routines. Recently the Dinarys team became a part of my family, and since then we have progressed together.  

I created Dinarys in 2014, and e-commerce has become our core expertise since that time. Providing our clients with the best solutions for selling online is not only our job but also our passion. We welcome opportunities to advise our clients about how to build their business processes properly and what functionalities to choose to bring them more profits in their particular domains.

Who is your ideal client? What industries, regions or types of businesses are you focusing on? 

Our ideal clients are business owners or founders who know what goals they want to achieve. This could be a retailer who is launching a new product and looking for customer engagement opportunities. These would also be clients who strive to be different from their competitors, and who realize the strengths of their own products. We believe that determination and desire are crucial components of any business success, and that’s what our team seeks in our clients.

We know exactly how to deliver our clients’ new ideas to the market both quickly and efficiently. We also know how to recoup the value of the invested funds.

Being a Magento and Shopware Solution Partner, Dinarys works most frequently with the United States and the DACH (Germany, Austria and Switzerland) region, since Magento and Shopware developments are widespread throughout these areas. As Solution Providers, we offer fast and reliable solutions to medium- and enterprise-sized businesses, using the capabilities of these e-commerce platforms.

Generally, it is the business-to-business (B2B) industries that require our attention the most. The Dinarys team builds and organizes various B2B processes, such as wholesales for different kinds of manufacturers and distributors whose products may be electronics, clothing, furniture, accessories, and so on.

Finally, we select our clients by responding to the following questions: How quickly can you solve the problem of launching my new product? How long will it be until I get a return on my investment with an understandable number of users and an understandable business model? These paragraphs have shown how we describe our ideal client.

What makes you different from competitors? What are your main competitive advantages?

Since we are Solution Partners, we are frequently entrusted with developing solutions that we have successfully integrated in the past. Therefore, our major competitive advantage is that we develop both e-commerce applications and e-commerce businesses, facilitating excellent performance and further growth for our client’s. We focus on the technical capacity of each project, which will clearly benefit our clients and their target audiences. Our previous development experience lets our team accept major challenges with ease and be able to yield results in the form of great profits.

What is your company’s core business model – outsourcing or outstuffing? Do you work with subcontractors? Why do you think such a model brings additional value to your business and your clients? 

We use the so-called outsourcing model, but we go even deeper; Dinarys is a team of business growth experts. By implementing our best practices, we know how to reduce a product’s time to market. We are confident in the services we provide for our clients because our team has been creating market leaders for a long time.

Since we know all the ins and outs of Magento and Shopware development and have had experience integrating such solutions for many years, we are now able to do it more swiftly and productively. Besides, we have a clear picture of the different functionalities that specific business models require, and during the phases of system analysis and architecture we lay the groundwork, which is the main decisive factor in all further business performance.


How has COVID-19 affected your company? How has it changed your processes? What challenges has the pandemic added to your and your team daily work?

COVID-19 has definitely changed our attitudes to communication, both within the team and with clients. We started to pay special attention to everyone’s needs and treat people carefully; indeed, this highly volatile situation has resulted in many added responsibilities for us. At Dinarys, we have realized that now is the moment when we should support each other as much as possible, and adopting this attitude has helped us to become closer. 

Because of  COVID-19, we have set up more systematic monitoring of the team players' states and thereby improved our mutual understanding and, in general, the atmosphere in the company as well. This has turned out to be very important for our final results.

How has the pandemic affected your clients?

Some of the clients had to suspend the digitization of their processes and investments in new projects during the first two quarters of 2020 and had to wait to find out how events would unfold. However, after short breaks such as these, I believe that everyone has now discovered that the more aggressive you are online, the more chances your business has to survive. Only those who managed to adapt rapidly enough to the unpredictable circumstances were able to stay afloat.

Has COVID-19 influenced your marketing strategies? What are the main channels you use to promote your services now?

At present, we are increasingly communicating with our existing and potential customers through expert content. That is, we follow the trends of the e-commerce market closely and keep our audience aware of the emergence of technological innovations that can be useful in helping them to live up to the current expectations of their customers. 

Projects & Clients

What are the key factors that you consider when making a project estimation and proposal for a new client? Please, describe your process when you get contacted by a new potential client. 

To begin with, we study the client’s business objectives and establish the vision of the client's project, so that we can align with the customer and make sure we are on the same page in understanding the business needs.

Next, we dive more deeply into the process of describing the functionality and forming the architecture of the future project as well as prototyping the main blocks through the formation of a powerful customer journey.

Such a detailed immersion in our project always lets the team start development effectively and provides a clear timeline for the implementation of a comprehensive list that includes a technological stack with high-quality deployment. This allows us to maintain strict control of budgets and make critical decisions for the business in advance.

What are the top challenges you and your team face in the software development process most often and how do you deal with them?

Our most important challenge is to define, together with the customer, what functionality will be released for the minimum viable product (MVP) version. This stage in the life cycle of the development is the most crucial one for any new project. Therefore, the process must be both quick and highly illustrative and also include no mistakes or inaccuracies. Our team has to be clear and prompt and give clients the maximum results in the shortest possible times.

Since we are Solution Providers in the Shopware and Magento ecosystems, it is our experience that is the most valuable asset for clients who want to minimize the time involved in getting the product to market and balance growth with quality.

What are the criteria for the success of a software development project?

In our experience, this involves a mutual understanding between the team and the client. Everyone should clearly understand the goal we are pursuing and the business metrics that we need to achieve this goal.

We arrive at this understanding through the discovery phase, which I mentioned above. This phase includes a detailed study of the needs of a client's business, its situation about the competitive markets, the development of its functionality, its architecture and the prototyping of the future solution. After such solid preparation, the project has no choice but to succeed.

From your experience, what are the best practices to attain client satisfaction?

The clients should always receive a little more than they expect: more attention and more expertise. The success of the client's project is the key to a long and fruitful collaboration between the client and our team. We really appreciate any feedback from customers and are always working on self-improvement.

About Techreviewer

How do you assess the role of research agencies like Techreviewer in bridging the gap between clients and service providers?

I believe that research agencies such as Techreviewer are doing a great job, the results of which benefit both service providers and clients. I would say that such platforms are a certain kind of marketplace that unites supply and demand and are one of the key elements of productive cooperation among web development companies and online retailers.

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Clients Should Always Receive a Little More than They Expect: More Attention and More Expertise – Interview with Dinarys