Top 5 SEO Trends to Drive More Traffic on Your Website after COVID-19
Generating genuine, relevant website traffic has always been an uphill battle for marketers - with or without the COVID-19 pandemic. You will need to implement super-effective SEO strategies for that.
This is a sad reality that businesses are going to struggle for some time after the pandemic – for almost everything, including sales, revenue, engagement, and traffic. Despite that, some websites and platforms, especially social networks, video sharing and blogging apps, and OTT platforms rose to fame during the virus outbreak.
The way people internet has changed significantly. So should your SEO or online marketing strategies. To bounce back on track and to take your business to new heights, you will need to reevaluate and re-implement the way you SEO your website.
Here are the top 5 trends and strategies that will help you drive more traffic to your website in a COVID-19 affected market and with that, more sales and more gains.
Shift Your Focus on Search Intent
Try to find the search intent of visitors coming to your website. Search intent is the factor or reason why a searcher uses a specific query (or keyword or set of words) on the search engine to reach your website.
This is an important metric, which helps you understand the mind, behavior, or intent of an average user and optimize your website accordingly. The intent could be anything, such as to learn sometime about a product, to buy that product, or to compare the price of your product with that of your competitor(s).
When you understand the reason why a visitor has landed on your website, you will be able to show them better deals and offer a more personalized experience.
Optimizing your website based on search intent give you an edge over the competition.
Ready for Mobile
Smartphones have become everyone’s best friend, despite being an unhealthy addiction. People now spend most of their time with their phones.
They use the phone to talk with their near and dear ones, to entertain themselves, and to buy things online. With that in mind, think: is your website mobile friendly? Does it look good and function smoothly on all smartphones, tablets, and iPads available on the market?
Studies suggest that buyers tend to leave a website in the first few seconds if it does not look good on their phone browser. Mobile responsiveness is a crucial factor for getting visibility on search engines as well.
Customer experience matters a lot for the success of your brand. A website that looks awesome and is easy to use on mobile phones offers a great customer experience.
Test your website and pages for mobile-friendliness, and optimize them for mobile search. Streamline your web content too, because long texts make it difficult for users to understand your brand.
Brands like iCustomLabel.com increased their web traffic, rank, and sales simply by moving to a mobile-friendly website design and content.
Artificial Intelligence-based Tools
Artificial intelligence is not an alien technology anymore, and sadly, it isn’t going to wipe the humanity. But, it is surely going to have its strong presence felt in our daily life, and in digital marketing too.
Remember, watching a Tom & Jerry video on YouTube, and then, seeing recommendations of similar video content on YouTube as well as other social networks? That’s when you can see artificial intelligence and machine learning technologies working in the background. These intelligent programs can sense your preferences, likes, and dislikes and recommend content that might appeal to you.
Similarly, have you ever wondered why Amazon Shopping App shows different recommendations on your phone and your brother’s phone? That’s AI!
You can integrate AI and ML-based tools in your CRM, and let the technology personalize the user experience on your website, by reading the user’s behaviour, buying patterns, and web cookies.
Need to send an email and personalized offer to your customer on their birthday? No problem, your AI- and ML-based CRM can do that on its own.
These tools work with accuracy and come with a performance tracking feature, so you can improve them to suit your business requirements.
High-Quality Images & Videos
Visual content now plays an inevitable role in the success of your SEO implementations. People remember graphics more than long and boring texts. After all, a picture is worth a thousand words. Make certain that you use high-quality, informative videos and images on your website.
At the same time, ensure that the weight of your website does not increase because of the images and videos.
Don’t forget to optimize your videos and images for search engines. So that, they give you traffic when people search for related videos and images in Videos and Images tabs on Google. Yes, that’s another way to get traffic to your website.
Core Web Vitals
Web Vitals is a Google initiative, that stresses the importance of optimizing your website for a high-quality user experience. That’s the key to long-term success in the cut-throat search engine ranking battle.
Core web vitals are the loading speed, interactivity, and visual ability of your website. These are the three most important factors behind a website ranking in top search results.
If your website takes time to load, it is missing out on a huge potential. Likewise, if it does not appeal to the eyes, or has design flaws, search engines will not consider it for top results.
This is also about increasing the user experience on your website. The better the experience is, the higher your website has chances to rank!
Bottom Line
Apart from these, you will need to work on the structured data of your website. Optimizing your website for voice search will also be a traffic-pulling factor, especially if you have a multi-category eCommerce website.
You can also optimize your website content for featured snippets, that Google shows above search results when a Q&A or FAQ type query is entered in the search bar. Last but not the least, use the power of AI-enabled analytics tools to get insights about the performance of implementations and improvise your strategies for the future.
