Challenge
TNM Coaching had a proprietary coaching methodology but no AI product that could carry it into a new format. Off-the-shelf conversational tools could produce answers, but they could not coach the way TNM wanted. The product had to guide reflection without becoming an advice engine, carry context across sessions, support voice, text and several languages, and give organizations useful insight without exposing private coaching conversations.
TNM Coaching had a proprietary coaching methodology but no AI product that could carry it into a new format. Off-the-shelf conversational tools could produce answers, but they could not coach the way TNM wanted. The product had to guide reflection without becoming an advice engine, carry context across sessions, support voice, text and several languages, and give organizations useful insight without exposing private coaching conversations.
Solution
We learned the methodology with TNM's coaches and translated it into product behavior, then designed and built Leelou AI, a multilingual text and voice coaching product shaped around TNM's coaching standards. It includes memory and accountability across sessions with SMS or email follow-up, privacy-aware HR reporting built on aggregate signals, and guardrails for conversations that move beyond coaching. We refined it through repeated testing with TNM coaches.
We learned the methodology with TNM's coaches and translated it into product behavior, then designed and built Leelou AI, a multilingual text and voice coaching product shaped around TNM's coaching standards. It includes memory and accountability across sessions with SMS or email follow-up, privacy-aware HR reporting built on aggregate signals, and guardrails for conversations that move beyond coaching. We refined it through repeated testing with TNM coaches.
Results
Leelou AI became a working coaching product with active coaching usage. Working with TNM's team through discovery, experimentation, testing and iteration from July 2024 to December 2025, we took the idea from concept to a working AI coaching product and opened a new way forward for TNM in the AI space.
Leelou AI became a working coaching product with active coaching usage. Working with TNM's team through discovery, experimentation, testing and iteration from July 2024 to December 2025, we took the idea from concept to a working AI coaching product and opened a new way forward for TNM in the AI space.