Supercell Case Study
Challenge
Supercell’s Clash of Clans is the most famous free-to-play mobile strategy game with 790 million downloads to date.
Produce high-performing ad and store creatives to drive new users to a 10-year-old game.
Supercell’s Clash of Clans is the most famous free-to-play mobile strategy game with 790 million downloads to date.
Produce high-performing ad and store creatives to drive new users to a 10-year-old game.
Solution
Setting a creative strategy for such a big mobile brand required a return to our true marketing roots.
We conducted a comprehensive competition analysis at the start of the cooperation and created our own creative strategy canvas based on GameRefinery’s motivators.
In the early days of the collaboration, AppAgent hired an experienced Clan leader, who has led his clan since 2015. His insights inspired the creative process and he regularly reviewed concepts, recorded gameplay, and did a final factual check of the ad. Hiring him was crucial to the ads’ success while the core creative team gradually built a deep expertise.
Over the 5 years working on the game, we've delivered thousands of original ads, seasonal assets, creatives supporting liveops and social media assets.
Setting a creative strategy for such a big mobile brand required a return to our true marketing roots.
We conducted a comprehensive competition analysis at the start of the cooperation and created our own creative strategy canvas based on GameRefinery’s motivators.
In the early days of the collaboration, AppAgent hired an experienced Clan leader, who has led his clan since 2015. His insights inspired the creative process and he regularly reviewed concepts, recorded gameplay, and did a final factual check of the ad. Hiring him was crucial to the ads’ success while the core creative team gradually built a deep expertise.
Over the 5 years working on the game, we've delivered thousands of original ads, seasonal assets, creatives supporting liveops and social media assets.
Results
"Through our creative approach, we proved that Clash of Clans can run profitable user acquisition campaigns at scale. Video ads made by AppAgent are long-term best performers and unlocked significant spend on Facebook, Instagram and Google Ads."
David Novotny, Creative Producer at AppAgent
"Through our creative approach, we proved that Clash of Clans can run profitable user acquisition campaigns at scale. Video ads made by AppAgent are long-term best performers and unlocked significant spend on Facebook, Instagram and Google Ads."
David Novotny, Creative Producer at AppAgent