Trivia Crack Case Study
Challenge
Trivia Crack is a trivia juggernaut that has accumulated 600 million downloads worldwide since its launch and has more than 150 million active users annually.
The game, audited in GamePlan™️, had to fight a plateau in growth and find the best way to optimize ROAS on marketing activities affected by LTV instability introduced by recent brand and product updates. the brief Etermax has a highly talented in-house marketing and data team.
The management’s idea was to take their 10-year-old game, Trivia Crack, to AppAgent for a complete growth checkup. The request? “Are we still a fit? How can we perform even better? Where are the growth opportunities?”
Trivia Crack is a trivia juggernaut that has accumulated 600 million downloads worldwide since its launch and has more than 150 million active users annually.
The game, audited in GamePlan™️, had to fight a plateau in growth and find the best way to optimize ROAS on marketing activities affected by LTV instability introduced by recent brand and product updates. the brief Etermax has a highly talented in-house marketing and data team.
The management’s idea was to take their 10-year-old game, Trivia Crack, to AppAgent for a complete growth checkup. The request? “Are we still a fit? How can we perform even better? Where are the growth opportunities?”
Solution
Within 4 weeks, the AppAgent team completed a full audit of Trivia Crack’s UA, ASO, Data, and Creatives. In the end, a total of 76 prioritized recommendations were presented to the Etermax team. All the insights gathered during the audit, have been shared in different walkthrough presentations with the right stakeholders.
The most critical takeaways AppAgent delivered to Etermax were to a) leverage their brand, b) master incrementality, and c) focus on margin. GamePlan™ also delivered a clear creative strategy with five new creative directions, optimized for performance and based on audience and competitor analysis.
A final executive summary with main strategic opportunities and insights from GamePlan™ were shared through presentations, with growth opportunities prioritized in a ‘Growth Backlog’ for the Etermax team to execute.
Within 4 weeks, the AppAgent team completed a full audit of Trivia Crack’s UA, ASO, Data, and Creatives. In the end, a total of 76 prioritized recommendations were presented to the Etermax team. All the insights gathered during the audit, have been shared in different walkthrough presentations with the right stakeholders.
The most critical takeaways AppAgent delivered to Etermax were to a) leverage their brand, b) master incrementality, and c) focus on margin. GamePlan™ also delivered a clear creative strategy with five new creative directions, optimized for performance and based on audience and competitor analysis.
A final executive summary with main strategic opportunities and insights from GamePlan™ were shared through presentations, with growth opportunities prioritized in a ‘Growth Backlog’ for the Etermax team to execute.
Results
Improved ROAS from paid UA and increased margins month-over-month immediately after the initial implementations.
"We valued AppAgent’s ability to identify improvement opportunities and prioritize them in an orderly and judicious manner. They have a highly specialized team that was able to provide us with a fresh and unbiased perspective." - Joaquin Toro, Chief Planning Officer at Etermax
Improved ROAS from paid UA and increased margins month-over-month immediately after the initial implementations.
"We valued AppAgent’s ability to identify improvement opportunities and prioritize them in an orderly and judicious manner. They have a highly specialized team that was able to provide us with a fresh and unbiased perspective." - Joaquin Toro, Chief Planning Officer at Etermax