Kentico 13 to Xperience Migration for a Global B2B Dealer Portal
Challenge
A global building-materials manufacturer relied on a Kentico 13 dealer portal serving more than 350 distributors across 18 countries. The platform contained 12,000+ SKUs, 700+ pages, 40+ custom page types, and 80+ custom widgets. Years of customization had tightly coupled content, presentation, and integrations on .NET Framework, making further changes slow and risky. ERP and Salesforce data required spreadsheet-based reconciliation, dealer identities were fragmented, and partner campaigns took 10–12 weeks to launch. The client needed to move to Xperience by Kentico without a greenfield rebuild, losing SEO equity, or disrupting dealer operations.
A global building-materials manufacturer relied on a Kentico 13 dealer portal serving more than 350 distributors across 18 countries. The platform contained 12,000+ SKUs, 700+ pages, 40+ custom page types, and 80+ custom widgets. Years of customization had tightly coupled content, presentation, and integrations on .NET Framework, making further changes slow and risky. ERP and Salesforce data required spreadsheet-based reconciliation, dealer identities were fragmented, and partner campaigns took 10–12 weeks to launch. The client needed to move to Xperience by Kentico without a greenfield rebuild, losing SEO equity, or disrupting dealer operations.
Solution
Bits Orchestra audited the complete Kentico 13 estate and used Kentico’s official Migration Tool together with custom scripts for non-standard content types, URL relationships, and content-model changes. Three full rehearsal migrations validated item counts, redirects, page types, and widget configurations before production cutover. The new modular architecture uses ASP.NET Core on .NET 8, Xperience Content Hub taxonomies, and continuous integration for content objects. Shopify Plus handles headless commerce, custom REST APIs synchronize the ERP, and Salesforce with Azure AD B2C provides unified dealer identity. The team also enabled AIRA for AI-assisted content tasks and tested all 80+ widget types, redirects, integrations, and dealer-pricing scenarios before launch.
Bits Orchestra audited the complete Kentico 13 estate and used Kentico’s official Migration Tool together with custom scripts for non-standard content types, URL relationships, and content-model changes. Three full rehearsal migrations validated item counts, redirects, page types, and widget configurations before production cutover. The new modular architecture uses ASP.NET Core on .NET 8, Xperience Content Hub taxonomies, and continuous integration for content objects. Shopify Plus handles headless commerce, custom REST APIs synchronize the ERP, and Salesforce with Azure AD B2C provides unified dealer identity. The team also enabled AIRA for AI-assisted content tasks and tested all 80+ widget types, redirects, integrations, and dealer-pricing scenarios before launch.
Results
The production migration was completed in a single weekend, with zero Sev-1 incidents and no measurable organic traffic loss during the first 60 days. Typical catalog page load time fell from approximately 3.1 seconds to 2.0 seconds: a 1.1-second reduction, or about 35%. Partner campaign cycles decreased by 35%, from 10–12 weeks to 6–8 weeks, enabling two to three additional campaigns per year without increasing headcount. Logged-in dealer sessions increased by 45%, while manual reconciliation between web orders, the ERP, and Salesforce fell by approximately 50%. Editors can now handle standard publishing, image tagging, and multilingual content without developer involvement.
The production migration was completed in a single weekend, with zero Sev-1 incidents and no measurable organic traffic loss during the first 60 days. Typical catalog page load time fell from approximately 3.1 seconds to 2.0 seconds: a 1.1-second reduction, or about 35%. Partner campaign cycles decreased by 35%, from 10–12 weeks to 6–8 weeks, enabling two to three additional campaigns per year without increasing headcount. Logged-in dealer sessions increased by 45%, while manual reconciliation between web orders, the ERP, and Salesforce fell by approximately 50%. Editors can now handle standard publishing, image tagging, and multilingual content without developer involvement.