Software Modernization For an Ultimate Market Leader Among Personalization Engines

The aging heterogeneous tech stack was the only vulnerable spot of our client – an unbeatable market leader among SaaS personalization engines. They have already blazed a trail in customer experience (CX) solutions with their cutting-edge personalization engine, which empowers B2B and B2C companies to reach their potential customers across any channel and device with highly targeted offerings. However, their core products’ front end in AngularJS: - Didn’t match the client’s current tech stack in React - Muddled software maintenance as support from Google ceased in 2018 To eliminate these hindrances, the client decided to migrate legacy AngularJS code to cutting-edge React.

The client had already outlined an overall migration strategy and prepared the infrastructure, so our team picked up the code migration while perfecting existing functionality and fixing bugs. Six months after the start of our cooperation, the client trusted our team enough to delegate the tasks beyond the migration. That’s how we started working through their overall backlog and participating in R&D activities.

Switching from deprecated AngularJS to up-to-date React and crafting a custom UI kit helped a global SaaS customer experience (CX) company facilitate maintenance of their personalization engine and speed up design-related tasks. Results: - Unified tech stack for the client’s SaaS personalization engine - Simplified product maintenance thanks to monolith architecture - Solid custom UI kit - Reduced backlog - Support of dedicated experts in R&D activities