Sep 04, 2023
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Service categories
Service Lines
Mobile Development
Domain focus
Retail and Restaurants
Challenge
How could Maxeda help their customers even better throughout their DIY journey? Based on deep data analysis of current mobile app usage, conversion rates and general browsing behaviour, we made a series of recommendations on how to improve the user experience by addressing three key findings:
1. Floor related products drive a relatively high number of questions with customer service and personnel in store.
2. Consumers often don't buy enough packages which means they need to return to the store or purchase additional material online.
3. Equally, consumers often buy too much which means they have to invest additional time to return unused items in store.
How could Maxeda help their customers even better throughout their DIY journey? Based on deep data analysis of current mobile app usage, conversion rates and general browsing behaviour, we made a series of recommendations on how to improve the user experience by addressing three key findings:
1. Floor related products drive a relatively high number of questions with customer service and personnel in store.
2. Consumers often don't buy enough packages which means they need to return to the store or purchase additional material online.
3. Equally, consumers often buy too much which means they have to invest additional time to return unused items in store.
Solution
The AR Floor Calculator within the Praxis Plus app uses AR to turn your mobile device into a tape measure with e-commerce superpowers. As a consumer, you can choose from and preview more than 170 floors, calculate the right amount you need and purchase in one seamless experience.
The AR Floor Calculator within the Praxis Plus app uses AR to turn your mobile device into a tape measure with e-commerce superpowers. As a consumer, you can choose from and preview more than 170 floors, calculate the right amount you need and purchase in one seamless experience.
Results
Enhancing the customer experience with AR in three simple steps:
1. MEASURE & SAVE
Consumers open the Floor tab in their iOS or Android apps and measure their rooms. So far, so good. The automatically created floor plan can be saved easily in the preexisting Praxis Plus user account.
2. SELECT & ADJUST
Users can then choose from a selection of more than 170 different floors and select the floors needed for their home. But obviously that’s not all.
3. CONFIRM AND CHECKOUT
Based on the application’s highly accurate measurements, the floor solution automatically calculates the correct amount and price of floor material needed, including cutting loss.
Enhancing the customer experience with AR in three simple steps:
1. MEASURE & SAVE
Consumers open the Floor tab in their iOS or Android apps and measure their rooms. So far, so good. The automatically created floor plan can be saved easily in the preexisting Praxis Plus user account.
2. SELECT & ADJUST
Users can then choose from a selection of more than 170 different floors and select the floors needed for their home. But obviously that’s not all.
3. CONFIRM AND CHECKOUT
Based on the application’s highly accurate measurements, the floor solution automatically calculates the correct amount and price of floor material needed, including cutting loss.